BD Pursuit poles
HOW CAN WE MAKE THE BEST 3- SEASON TREKKING POLES?
While our previous generations of poles were high quality and great to use, we saw the opportunity to truly optimize our ergonomics for 3-season use and create a premium pole for the dedicated objective-driven hiker.
USER PERSONA
The Pursuit user is driven and dedicated to hiking. They look forward to getting out whenever they have free time and may also be interested in backpacking. They need a pole that will be very durable and comfortable enough to go the distance.
PROCESS
PRODUCT
