BD RUNNING GLOVES
HOW CAN WE MAKE THE BEST GLOVES FOR MOUNTAIN RUNNING?
There are plenty of gloves for being in the mountains and for running, but there was a distinct opportunity to create a collection of gloves that specifically addresses the unique demands of mountain running. How could we design a glove for the high outputs of running that can withstand the harsh environments of mountain objectives?
USER PERSONA
We started by defining who this user is and what their needs might be. This user is doing high-output activities in the mountains. They need gloves that can manage the heat of high output while adapting to the varying temperatures and conditions at different times of day and different altitudes. They need gloves that can endure the rigors of using trekking poles and scrambling on rocks. They need gloves that are light and packable enough that they never get left behind.